TV Update

The Need
TV Update is a unique service that helps television stations inform morning disc jockeys about daily programming in their local markets and, in turn, increase audience viewership. TV Update turned to Digiscribe to move the company's fax-based system to the next level by leveraging the Internet.

The Digiscribe Solution
Digiscribe created an online solution that allows TV Update members to email - not fax - disc jockeys with dynamic information about the syndicated content, local news and primetime programming in their target markets. This information is presented in an attractive newsletter via HTML or text emails, depending on the online capabilities of the radio stations. A user-friendly client section allows TV stations to easily build and customize their own newsletters. Digiscribe also incorporated an administration function that lets TV Update site administrators manage their content and clients efficiently. In addition, Digiscribe created a "fun, bright and funky" identity for TV Update that complements the creativity of its parent company, Marshall Advertising.

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