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Morrison Homes
The Need
Morrison Homes, Inc. is an award-winning, national home builder
based in Alpharetta, GA. They serve in multiple markets including
Phoenix, Sacramento, San Francisco, Tampa, Orlando, Jacksonville,
Atlanta, Austin, Houston, San Antonio and Dallas.
As one of the top-ranked home builders in the nation, Morrison
Homes realized keeping up with its own success was becoming more
difficult. With an extensive portfolio consisting of hundreds of
floorplans and designs, the company needed to showcase its offerings
through its existing web site. They wanted to leverage the Internet
to make its plans available to potential customers and increase
leads through the web site. To do this, Morrison Homes needed a
competitive advantage, and with little technical background, it
needed a user-friendly interface for the back-end to maintain the
site and run its business from multiple offices. Morrison Homes
turned to Digiscribe for help.
The Digiscribe Solution
Over 300 plans are managed by a back-end system Digiscribe created.
Management of their web site via their browser means updating their
site is less time consuming, with no need for special software or
technical abilities and allows each regional office the ability
to update the information within their market. At the same time,
a central administrator could now authorize updates and changes
immediately.
Even with increased functionality and an extensive array of options
and features, the client still found the system fairly easy to use.
Digiscribe designed the system to be completely intuitive for even
the most novice user. Digiscribe incorporated a clean back-end design
to improve efficiency and fast processing yet sophisticated to grow
with the needs of Morrison Homes. New features and modifications
can easily be added to the system in the future.
Digiscribe increased the site's marketing potential by building
an XML-based file system to share information from its database
to services such as HomeBuilder.com.
The client also needed its web hosting needs to be re-evaluated.
Digiscribe researched extensively for a host provider that met all
requirements and still stayed within Morrison Homes' budget.
End Result
Digiscribe exceeded Morrison Homes' expectations.
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